FERRETTI RIVIERA GOLF RESORT
A contemporary Italian country-club destination shaped around golf, equestrian heritage, wellness and resort living.
Size: New 80-key hotel + existinf 28 suites + 4 villas
Location: Cattolica / Italy
Date: 2024 - Ongoing
From Golf Resort and Equestrian Heritage
to One Country-club
About The Project
FERRETTI RIVIERA RESORT was conceived as a comprehensive repositioning and expansion of Riviera Golf Resort, seamlessly connected with the equestrian heritage of Horses Riviera as one international equestrian, country-club and lifestyle destination.
HANA BELLINI DESIGN developed the hospitality concept and interior design study around a multi-layered transformation: renovating the existing 28 suites and 4 villas at Riviera Golf Resort, developing a new 80-key hotel at the golf resort, upgrading the existing spa and introducing additional spa and wellness capacity appropriate for the expanded 112-key hospitality offer.
The wider design strategy extends beyond the hotel itself. Riviera Golf provides the hospitality, golf, wellness, pool-club and social heart of the destination, while Horses Riviera brings the equestrian heritage and sporting identity. Together, the properties are designed to operate as one coherent guest ecosystem rather than as separate real-estate assets.
The design language draws on timeless country-club elegance interpreted through a contemporary Italian lens: rich woods, tailored upholstery, natural textures, deep navy and warm cognac accents, refined sporting references and relaxed resort detailing create a sophisticated identity with a strong sense of place.
Expanding an Existing Resort While Connecting
Two Different Worlds
Challanges
The central challenge was not simply to redesign an existing hotel. It was to create a coherent hospitality destination across refurbishment, new development and two properties with fundamentally different identities and functions.
At Riviera Golf Resort, the existing 28 suites and 4 villas require repositioning while retaining viable architecture and infrastructure. At the same time, a new 80-key hotel must expand accommodation capacity without feeling like a separate addition. Existing and new guestrooms, villas and public areas therefore need to read as one resort from the moment guests arrive.
The expansion from 32 existing keys to a combined 112-key hospitality offer also changes the wellness requirement. The existing spa must be renovated, while additional spa and wellness facilities are needed to create sufficient capacity for the enlarged resort and support wellness as a meaningful part of the guest experience rather than a secondary amenity.
A further layer is the connection with Horses Riviera — an equestrian heritage property and sporting asset with a very different operational character. The design strategy needed to translate equestrian heritage into the hospitality experience with authenticity and restraint, while connecting it naturally with golf, wellness, pool-club, F&B and social life.
Materials, colours, furniture, lighting and decorative references establish a recognisable Ferretti resort language.
Finally, the concept needed to work equally well for riders and non-riding guests. Golf, spa and wellness, pool-club, restaurants and social programming broaden the proposition beyond sport and allow the destination to function as a complete international country-club and lifestyle resort.
A Cohesive Framework from Renovation to New Build
What We Delievered
Hospitality concept and interior design study.
Design concept for the renovation of 28 suites and 4 villas.
Interior concept for the new 80-key hotel.
Existing spa renovation concept and additional spa & wellness development.
Interior concepts for guestrooms, villas, lobby, reception, lounges, restaurant, bar, spa and key public areas.
Property-wide material, colour, lighting and decorative direction.
FF&E development, specification and custom furniture design.
Technical FF&E package for procurement and implementation.
Design coordination between Riviera Golf Resort and Horses Riviera.
A Stronger, More
Distinctive Resort Identity
Results
A refined, relaxed country-club identity creating visual continuity across renovated interiors, new-build hospitality and expanded wellness spaces.
A contemporary Italian resort positioned to appeal to riders, golfers, families and international lifestyle guests.
Distinct character for each area, while connecting Riviera Golf Resort and Horses Riviera through one cohesive design language.
An FF&E and technical framework designed to carry the concept efficiently from refurbishment and new-build development through to implementation.
A stronger destination proposition bringing sport, hospitality, wellness and social life together within one international equestrian and country-club experience.
Size
New 80-key hotel +
existing 28 suites + 4 villas
Location
Cattolica / Italy
Date
2024 - Ongoing
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Design
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Branding
FERRETTI RIVIERA GOLF RESORT
A contemporary Italian country-club destination shaped around golf, equestrian heritage, wellness and resort living.
About The Project
From Golf Resort and Equestrian Heritage
to One Country-club
FERRETTI RIVIERA RESORT was conceived as a comprehensive repositioning and expansion of Riviera Golf Resort, seamlessly connected with the equestrian heritage of Horses Riviera as one international equestrian, country-club and lifestyle destination.
HANA BELLINI DESIGN developed the hospitality concept and interior design study around a multi-layered transformation: renovating the existing 28 suites and 4 villas at Riviera Golf Resort, developing a new 80-key hotel at the golf resort, upgrading the existing spa and introducing additional spa and wellness capacity appropriate for the expanded 112-key hospitality offer.
The wider design strategy extends beyond the hotel itself. Riviera Golf provides the hospitality, golf, wellness, pool-club and social heart of the destination, while Horses Riviera brings the equestrian heritage and sporting identity. Together, the properties are designed to operate as one coherent guest ecosystem rather than as separate real-estate assets.
The design language draws on timeless country-club elegance interpreted through a contemporary Italian lens: rich woods, tailored upholstery, natural textures, deep navy and warm cognac accents, refined sporting references and relaxed resort detailing create a sophisticated identity with a strong sense of place.
Challanges
Expanding an Existing Resort While Connecting
Two Different Worlds
The central challenge was not simply to redesign an existing hotel. It was to create a coherent hospitality destination across refurbishment, new development and two properties with fundamentally different identities and functions.
At Riviera Golf Resort, the existing 28 suites and 4 villas require repositioning while retaining viable architecture and infrastructure. At the same time, a new 80-key hotel must expand accommodation capacity without feeling like a separate addition. Existing and new guestrooms, villas and public areas therefore need to read as one resort from the moment guests arrive.
The expansion from 32 existing keys to a combined 112-key hospitality offer also changes the wellness requirement. The existing spa must be renovated, while additional spa and wellness facilities are needed to create sufficient capacity for the enlarged resort and support wellness as a meaningful part of the guest experience rather than a secondary amenity.
A further layer is the connection with Horses Riviera — an equestrian heritage property and sporting asset with a very different operational character. The design strategy needed to translate equestrian heritage into the hospitality experience with authenticity and restraint, while connecting it naturally with golf, wellness, pool-club, F&B and social life.
Materials, colours, furniture, lighting and decorative references establish a recognisable Ferretti resort language.
Finally, the concept needed to work equally well for riders and non-riding guests. Golf, spa and wellness, pool-club, restaurants and social programming broaden the proposition beyond sport and allow the destination to function as a complete international country-club and lifestyle resort.
What We Delivered
A Cohesive Framework from Renovation to New Build
Hospitality concept and interior design study.
Design concept for the renovation of 28 suites and 4 villas.
Interior concept for the new 80-key hotel.
Existing spa renovation concept and additional spa & wellness development.
Interior concepts for guestrooms, villas, lobby, reception, lounges, restaurant, bar, spa and key public areas.
Property-wide material, colour, lighting and decorative direction.
FF&E development, specification and custom furniture design.
Technical FF&E package for procurement and implementation.
Design coordination between Riviera Golf Resort and Horses Riviera.
Results
A Stronger, More Distinctive Resort Identity
A refined, relaxed country-club identity creating visual continuity across renovated interiors, new-build hospitality and expanded wellness spaces.
A contemporary Italian resort positioned to appeal to riders, golfers, families and international lifestyle guests.
Distinct character for each area, while connecting Riviera Golf Resort and Horses Riviera through one cohesive design language.
An FF&E and technical framework designed to carry the concept efficiently from refurbishment and new-build development through to implementation.
A stronger destination proposition bringing sport, hospitality, wellness and social life together within one international equestrian and country-club experience.