THE BEACH HOTEL
A Baltic retreat shaped by warmth, nature and contemporary bohemian design.
Size: 87 Rooms
Location: Scharbeutz, Germany
Date: 2023 - 2024
Bringing the Spirit of Modern Beach Clubs to the Baltic Coast
About The Project
Distinctive hospitality concept inspired by the relaxed character of contemporary beach destinations, reinterpreted for the climate and landscape of the German Baltic coast.
THE BEACH is an 87-room hotel & spa located directly on the Baltic coast in Scharbeutz, with extensive views towards the sea.
The design vision was to move beyond the conventional seasonal seaside-hotel aesthetic and create a destination with its own strong identity — relaxed enough for a beach environment, yet sophisticated and atmospheric enough to become an attractive year-round retreat.
The concept combines contemporary hospitality design with influences from relaxed international beach destinations. Travertine and stone textures, warm timber, linen, woven elements, handcrafted pieces, greenery and a deep earthy colour palette establish a natural connection with the surrounding landscape.
Turning a Seasonal Location into a Year-Round Escape
Challanges
interiors needed to feel naturally connected to the Baltic Sea during summer while remaining equally inviting during the long, colder and darker months. Instead of relying on a light coastal aesthetic, the concept uses deeper tones, warm woods, textured surfaces, layered textiles and atmospheric lighting to create a sense of shelter, intimacy and warmth.
At the same time, the property required the practicality of a high-traffic hospitality environment. Materials, furniture and finishes were considered not only for their visual character but also for durability, maintenance and everyday hotel operations.
Another objective was differentiation. The hotel needed to be immediately recognisable and visually memorable rather than reproducing the conventional design language commonly associated with Baltic beach hotels.
Despite its strong identity, the experience was designed to remain comfortable and informal. Guestrooms feel residential rather than institutional; public areas encourage guests to stay rather than simply pass through; and natural textures, soft furnishings and warm lighting introduce the feeling of a relaxed beach home.
A Warm Bohemian Identity from Guestroom to Spa
What We Delievered
Interior design concept and FF&E development for 87 guest rooms and key public areas.
Design development for lobby & reception, restaurant, spa, corridors and guest facilities.
Custom furniture, lighting and decorative elements developed around the hotel’s distinctive identity.
Material and finish specification focused on durability, easy maintenance and hospitality operations.
Natural materials, warm woods, textiles and layered lighting developed into a property-wide palette.
FF&E selection balancing design character, guest comfort, operational requirements and investment.
Consistent design language carried from guest rooms through public areas to the outdoor experience.
A Distinctive Destination
with All-Season Appeal
Results
A distinctive hotel identity that differentiates THE BEACH from conventional Baltic seaside properties.
A year-round atmosphere designed to feel equally inviting in summer and throughout the colder Baltic season.
A cohesive guest experience connecting guestrooms, restaurant, spa, public areas and outdoor spaces.
A practical FF&E approach balancing design character, durability, maintenance and hotel operations.
A relaxed hospitality environment that gives guests an immediate sense of being on holiday.
Size
87 Rooms
Location
Scharbeutz, Germany
Date
2023 - 2024
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Design
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Branding
THE BEACH HOTEL
A Baltic retreat shaped by warmth, nature and contemporary bohemian design.
About The Project
Bringing the Spirit of Modern Beach Clubs to the Baltic Coast
Distinctive hospitality concept inspired by the relaxed character of contemporary beach destinations, reinterpreted for the climate and landscape of the German Baltic coast.
THE BEACH is an 87-room hotel & spa located directly on the Baltic coast in Scharbeutz, with extensive views towards the sea.
The design vision was to move beyond the conventional seasonal seaside-hotel aesthetic and create a destination with its own strong identity — relaxed enough for a beach environment, yet sophisticated and atmospheric enough to become an attractive year-round retreat.
The concept combines contemporary hospitality design with influences from relaxed international beach destinations. Travertine and stone textures, warm timber, linen, woven elements, handcrafted pieces, greenery and a deep earthy colour palette establish a natural connection with the surrounding landscape.
Challanges
Turning a Seasonal Location into a Year-Round Escape
Interiors needed to feel naturally connected to the Baltic Sea during summer while remaining equally inviting during the long, colder and darker months. Instead of relying on a light coastal aesthetic, the concept uses deeper tones, warm woods, textured surfaces, layered textiles and atmospheric lighting to create a sense of shelter, intimacy and warmth.
At the same time, the property required the practicality of a high-traffic hospitality environment. Materials, furniture and finishes were considered not only for their visual character but also for durability, maintenance and everyday hotel operations.
Another objective was differentiation. The hotel needed to be immediately recognisable and visually memorable rather than reproducing the conventional design language commonly associated with Baltic beach hotels.
Despite its strong identity, the experience was designed to remain comfortable and informal. Guestrooms feel residential rather than institutional; public areas encourage guests to stay rather than simply pass through; and natural textures, soft furnishings and warm lighting introduce the feeling of a relaxed beach home.
What We Delivered
A Warm Bohemian Identity from Guestroom to Spa
Interior design concept and FF&E development for 87 guest rooms and key public areas.
Design development for lobby & reception, restaurant, spa, corridors and guest facilities.
Custom furniture, lighting and decorative elements developed around the hotel’s distinctive identity.
Material and finish specification focused on durability, easy maintenance and hospitality operations.
Natural materials, warm woods, textiles and layered lighting developed into a property-wide palette.
FF&E selection balancing design character, guest comfort, operational requirements and investment.
Consistent design language carried from guest rooms through public areas to the outdoor experience.
Results
A Distinctive Destination with All-Season Appeal
A distinctive hotel identity that differentiates THE BEACH from conventional Baltic seaside properties.
A year-round atmosphere designed to feel equally inviting in summer and throughout the colder Baltic season.
A cohesive guest experience connecting guestrooms, restaurant, spa, public areas and outdoor spaces.
A practical FF&E approach balancing design character, durability, maintenance and hotel operations.
A relaxed hospitality environment that gives guests an
immediate sense of being on holiday.